BAYER PLUS - ALWAYS IN SEASON
My Role - Associate Creative Director, Sr. Copywriter - Colin Hodges,
CD - Jon Mueller, CCO - Robin Fitzgerald
Brief: Relaunch the Bayer PLUS program with the new anytime redemption feature.
Solution: Showcase the important relationship with a grower's retailer along with the grower in every part of their season. Even if it's the middle of July and there's little budget.
My Role - Associate Creative Director, Sr. Copywriter - Colin Hodges,
CD - Jon Mueller, CCO - Robin Fitzgerald
Brief: Relaunch the Bayer PLUS program with the new anytime redemption feature.
Solution: Showcase the important relationship with a grower's retailer along with the grower in every part of their season. Even if it's the middle of July and there's little budget.
