LAY'S - GOOD TALK
My Role - Art Director, Copywriter - Robin Fitzgerald, CD - Mike Hanley, CCO - Robin Fitzgerald
My Role - Art Director, Copywriter - Robin Fitzgerald, CD - Mike Hanley, CCO - Robin Fitzgerald
Lay's is about "Brightening Life's Moments", a little break with Lay's can make an everyday moment memorable. We tried to bring this idea to life in the simplest, most organic way, as a beautiful, quiet time between Father and daughter. Sometimes it's just better to let a human truth speak (even when it's only 2 words).
