GRACIE AI - FIGHT AGAINST SEX TRAFFICKING
My Role - Art Director, Creative Technologist - Brandon Jones, CD - Mary O'Keefe, Craig Miller, CCO - Robin Fitzgerald
Problem: Domestic minor sex trafficking is at an all time high, helped largely by sites like Backpage that display sex ads.
Solution: We partnered with anti-sex trafficking group Street Grace to create Gracie, an artificially intelligent online presence designed to impersonate minors selling sex, intercept would-be predators, and collect data on their behavior.
My Role - Art Director, Creative Technologist - Brandon Jones, CD - Mary O'Keefe, Craig Miller, CCO - Robin Fitzgerald
Problem: Domestic minor sex trafficking is at an all time high, helped largely by sites like Backpage that display sex ads.
Solution: We partnered with anti-sex trafficking group Street Grace to create Gracie, an artificially intelligent online presence designed to impersonate minors selling sex, intercept would-be predators, and collect data on their behavior.
Cannes Lion - Sustainable Development Goals / Gold 2019
American Advertising Awards - Use of Interactive / Gold 2019
American Advertising Awards - Online Interactive Public Service / Gold 2019
American Advertising Awards - Tools & Utilities / Gold 2019
The One Show - Creative Effective Technology / Bronze 2019
D&AD - Creative Use of Technology / Shortlisted
Effie Awards - (Small Budget, Social Good, Impact) / 3 Golds 2019
American Advertising Awards - Use of Interactive / Gold 2019
American Advertising Awards - Online Interactive Public Service / Gold 2019
American Advertising Awards - Tools & Utilities / Gold 2019
The One Show - Creative Effective Technology / Bronze 2019
D&AD - Creative Use of Technology / Shortlisted
Effie Awards - (Small Budget, Social Good, Impact) / 3 Golds 2019
