My Role - Art Director, CW - Juan Vidal, GCD - Craig Miller, CCO - Robin Fitzgerald
Sex trafficking is a horrific problem that happens in the shadows, in places we’d never suspect, and in numbers bigger than most of us would ever imagine. And perhaps most shockingly, it’s too often happening right next door to us in Suburban Atlanta. Yet, due to the sensitivity of the subject, it’s an issue which gets less coverage and has less awareness than the size and scope of the problem demands.
Our “Suburban Horror Story” project is seeking to change that by raising awareness and educating people about how to identify and help prevent sex trafficking. We turned a "normal" suburban house into a real life sex trafficking experience, then invited politicians, community leaders and youth groups to interact with the simulation, with many leaving visible shaken. Overall, our immersive experience attracted 45,000 Georgians in one day online, increased Street Grace's donations by 52%, and helped them expand their Demand An End initiative from 3 states to 12 states. By far this is the project that I am most proud of in my career and most thankful to be a part of.
Clio - Public Service / Bronze 2018
Shorty Awards - Best Pro Bono Campaign / Winner 2018
Shorty Awards - Best Use of 360 Video / Winner 2018
Effie Awards - Positive Change for Social Good / Winner 2019
American Advertising Awards - Public Service Specialty / Bronze 2018
Shorty Awards - Best Pro Bono Campaign / Winner 2018
Shorty Awards - Best Use of 360 Video / Winner 2018
Effie Awards - Positive Change for Social Good / Winner 2019
American Advertising Awards - Public Service Specialty / Bronze 2018
