THE KING CENTER - BE LOVE
My Role - ACD, Sr.Copywriter - Colin Hodges,
CD - Mary O'Keefe and Mike Hanley, CCO - Robin Fitzgerald
Brief: Announce the Be Love movement to the world.
Solution: Create a new look and messaging to launch the movement and have the daughter of Dr. Martin Luther King Jr., Dr. Bernice King tell the world about the Beloved Community. We brought the message of nonviolence to the country.
My Role - ACD, Sr.Copywriter - Colin Hodges,
CD - Mary O'Keefe and Mike Hanley, CCO - Robin Fitzgerald
Brief: Announce the Be Love movement to the world.
Solution: Create a new look and messaging to launch the movement and have the daughter of Dr. Martin Luther King Jr., Dr. Bernice King tell the world about the Beloved Community. We brought the message of nonviolence to the country.
People around the world took the Be Love pledge.
