GEORGIA LOTTERY - WIN ONE GIVE ONE

My Role - Associate Creative Director, Sr. Copywriter - Colin Hodges,
CD - Jon Mueller & Derrick Olgivie, CCO - Robin Fitzgerald
Brief: Give new life to the Cash Pop game.
Solution: For the first time we took the Lottery away from comedy and into the heartwarming space with a
promotion that let's you win a prize and give a second prize to someone that you think deserves it.