GEORGIA LOTTERY - KENO WESTERN
My Role - ACD, Sr. Copywriter - Colin Hodges,
CD - Jon Mueller & Derrick Olgivie, CCO - Robin Fitzgerald
Brief: Explain the KENO game in fun way.
Solution: James and his partner Kevin, the goat have flown in a Top Gun plane, fought off bad guys in James Bond style and even battled ice monsters, but have they ever been to the Wild West? Why, yes they have... a fire breathing goat goes into a saloon...
(see the end of that statement below).
My Role - ACD, Sr. Copywriter - Colin Hodges,
CD - Jon Mueller & Derrick Olgivie, CCO - Robin Fitzgerald
Brief: Explain the KENO game in fun way.
Solution: James and his partner Kevin, the goat have flown in a Top Gun plane, fought off bad guys in James Bond style and even battled ice monsters, but have they ever been to the Wild West? Why, yes they have... a fire breathing goat goes into a saloon...
(see the end of that statement below).
